About

Leadership matters. It shapes businesses, builds communities, and leaves a legacy for the next generation. That’s why Primed Leadership exists—to help leaders and teams create meaningful, measurable impact through the way they lead and the results they deliver.

As the founder of Primed Leadership, I bring over 30 years of leadership experience, combining real-world expertise, formal qualifications, and hands-on coaching success across industries. This isn’t about abstract theories—it’s about practical strategies that work, especially for fast-growing businesses navigating change and complexity.

At Primed Leadership, we focus on three things: Coaching, Facilitation, and Consulting. Together, these help leaders build clarity, take accountability, and grow teams that are aligned and high performing.

Our approach is personalised and purposeful. We don’t do quick fixes or cookie-cutter advice. We partner with you to create tailored solutions that fit your unique challenges and goals, equipping you for the privilege and responsibility of leadership.

Leadership is a journey, and we’re here to support you every step of the way. Whether it’s improving decision-making, aligning your team, or finding the confidence to lead boldly, Primed Leadership is about creating growth that lasts—for you, your business, and beyond.

Bio

Leadership transforms businesses, teams, and the people within them. After 30 years in financial services—working in and leading teams across a variety of leadership roles and functions—I transitioned to coaching, facilitation, and consulting to focus entirely on helping leaders and teams thrive.

As the founder of Primed Leadership, I combine real-world leadership experience with advanced coaching expertise to support fast-growing businesses. I help leaders align teams, build resilience, and navigate complexity with clarity and confidence. I also emphasise the value of shifting from individual agendas to a collective purpose, fostering stronger teams and shared success.

With formal qualifications in business leadership and advanced coaching certifications, I design tailored programs that empower leaders and teams to achieve meaningful, sustainable success. My approach is practical, personal, and results focused.

Outside of work, I’m family-focused and passionate about health and fitness. These values are central to my coaching philosophy, helping leaders balance professional success with personal well-being – a cornerstone of thriving in leadership and life.

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